Saturated markets and exchangeable products make it difficult for the retail sector to develop promising product innovations. Seeking out and identifying trends followed by implementation in product concepts forms the basis of our success.

In the search for innovations, we consistently look beyond our own nose, finding inspiration in the international markets and other product categories. To develop an idea on this basis, we also think about the impossible. After all, we may succeed in making it possible!

This idea process is part of day-to-day life for all our employees. That is what lets us to deliver on our claim that we produce ideas.

We are the partner of choice for many of our customers when it comes to the tailor-made development of new product concepts. We precisely analyse their product lines. We know what the consumer of tomorrow expects. And we identify market niches and set new trends with creative products. As a full-range service provider, our services range from suitable packaging to the appropriate logistics and the right marketing to optimal placement at the point of sale.

Refrigeration is the most costly retail shelving section. Concepts that provide added value for retailers succeed. Today however this requires more than just a single product. We create integrated concepts that fit with the respective customer’s trade brand and product line strategy. And we manage these trade brands as though they were our own. In order to gain an even deeper understanding, we regularly commission consumer studies.

Empathy is the key to our success. We think from the consumer perspective to understand the needs of consumers: What defines the interest in a product category? How do consumers experience the trade brand? What are their wishes? What are the price barriers? Finding answers to all of these questions allows us to specifically create a product with the relevant consumer benefits. The result: product innovations with potential for success!